The Institute, during the visit of the marketing legend, Dr Philip Kotler, announced that it has identified its core competence in the area of marketing and that it aims to become a school reputed for marketing excellence. With this, Great Lakes is following the footsteps of premier US B-Schools, which are known to have focus in one area.

Giving the rationale for focus on Marketing, Prof Sriram, executive director, said that Great Lakes has an unparalleled intellectual support from the illustrious marketing professors of the world. The legendary Dr Philip Kotler visited Great Lakes and continues to support in all forms. Dr Seenu V Srinivasan, the Adams distinguished professor of Marketing Research of Stanford University, regularly teaches here. In addition to that, Dr Paul Prabhaker, Dean, School of Business & Economics, University of North Carolina Fayetteville State University, has keen involvement in the operations of the institute.

To take marketing focus further, Great Lakes, along with Dr. Philip Kotler, announced setting up of “Kotler-Srinivasan Center for Marketing Research” for enhancing marketing based research in India. This center receives financial as well as Knowledge support from both the stalwarts on which the center is named. A member of the Academic Advisory Council of Great Lakes, Dr. Kotler is involved with his key research projects at this B-School.